Landing Page Copy Scorer

Most landing-page advice is taste dressed up as a rule. This tool measures the parts of copy that can actually be counted: how hard the sentences are to read, how long they run, whether there is a call to action at all, how often the copy says “you” versus “we”, how many concrete numbers it contains, and how much it hedges. Six dimensions, 100 points, every one of them shown with the figure behind it.

It is the page-body companion to the Headline Analyzer and the Email Subject Line Analyzer: those score one line, this scores the paragraphs underneath. Paste your copy with the headline on the first line and the body below. Nothing is sent anywhere.

A Real Example: The Sample Page Scored 80

The editor opens on the bundled sample, a SaaS page headed Ship your roadmap without the status meetings. It scores 80 of 100. Readability, call to action and customer focus all max out — the copy reads at Flesch 76, has a Start your free trial button, and uses “you/your” six times against “we/our” zero. Two dimensions hold it back, and the panel names them: sentence length loses points because one sentence runs to 36 words, and Specificity scores just 7 of 20 with the note “1 concrete figure (40). Two or three more numbers would make the pitch land harder.” Press Load Sample again and it cycles through three more pages, from a vague feature-list page that scores in the mid-30s to a tight, number-heavy one that scores 100.

The Method Behind Each Dimension

• Readability (20): Flesch Reading Ease, using the same syllable heuristic as the Reading Level Analyzer so the two never disagree. Full marks at 60 and above, zero at 30.
• Sentence length (20): the body average, with the headline left out of this one, then minus 5 points for every sentence over 30 words.
• Call to action (15): all or nothing. The copy either contains one of about 35 recognised action phrases (“book a demo”, “get started”, “download”) or it does not.
• Customer focus (15): the ratio of “you/your” to “we/our”. A ratio of 2 or higher is full marks; 0.5 or below is zero.
• Specificity (20): a step function on the count of numbers, percentages and dollar figures — 0 numbers scores 0, one scores 7, two 13, three 17, four or more 20.
• Clarity (10): starts at 10 and deducts for hedge words (very, just, actually), filler phrases (“in order to”), and passive constructions past the first.

Tricky Inputs: Headlines, Line Breaks and Short Copy

• The first line is treated as the headline. It counts toward the word and pronoun totals but not the sentence-length average, so a punchy fragment up top does not distort that score.
• Blank lines between paragraphs are fine and ignored. If you paste a single block with no line breaks, the whole thing is treated as body copy with no headline.
• Very short copy still scores, but the numbers get noisy: a two-sentence paste can swing 20 points on a single long sentence. The tool is built for the 60-to-300-word range a real landing section occupies.
• The summary line under the grade always names your two weakest dimensions by title, so you know what to fix first without reading every row.